Blog Post

Why should I bother with developing a personal brand?


Because it matters!

Your brand is your reputation. It’s your calling card. It’s what you’re known for and how people experience you. It’s about bringing who you are to what you do and how you do it.

Sounds simple, right?

Well. Sort of. People get in a muddle about their personal brand - and so sometimes they need a bit of help working out what it is - and how to nurture and develop it. And that can be a bit scary. After all - its all about YOU. And that's personal.

But it needs to be. It's really hard to build strong relationships with colleagues & clients if you build walls around yourself that are so high they need to be an Olympic pole vaulter to get over them. And, more to the point, are you making the other side of that wall somewhere they want to be?

If not, why not?

Let's be clear - personal branding isn't about business cards. It isn't about websites. It isn't about elevator pitches. It isn't about what you wear. It isn't about what you do.

It's about all of those things, wrapped up in what makes you special, unique & identifiable in your field.

What are the benefits of creating a strong personal brand?

Delivering your brand clearly and consistently will create a memorable experience in the minds of those you interact with and can open doors to new opportunities. With a bit of effort, you are likely to enjoy:

  1. Greater credibility
  2. Greater recognition & prestige
  3. Rewarding partnerships with colleagues & other businesses
  4. Which, hopefully, will lead to a steady stream of good opportunities for you

Here's the thing though.

It doesn't happen by magic.

You have to work at it. You have to want to put the time in & make it happen. If you don't want to invest in yourself, then why do you expect anyone else to?

Here's a good place to start - the personal branding questionnaire - ask yourself these questions:

  1. What three words best describe my current personal brand?
  2. Who are my competition?
  3. What makes me different from them?
  4. What motivates me?
  5. What do others always say about me?
  6. What is the most common request I get from others?

Got answers to all of that? Great.

Now look at the list again.

If there are gaps, then you need to address those via building your brand. And the first thing you need to accept is that you can't do everything.

Everyone has weaknesses. Even Superman had his Kryptonite. Weaknesses don't have to be deal breakers. Weaknesses might simply be things that just don’t interest you, or areas where you haven’t focused your energies or developed skills yet. After all, there is only so much time in the day for all of us.

You can start with working out what makes you, you. And that's where KAPOW! comes in.

People with strong brands are clear about who they are. They know and maximize their strengths. Now is your chance to uncover and define the unique skills that make you stand out from the crowd.

I want to build an epic personal brand!

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