Category Archives: Networking

Follow the *&%$ up!

I am a very active networker. I run over 10 business networking groups across a region that covers 1293.84 m2 (I know, I googled it – no wonder I’m sleep deprived and car shaped). And I’m here to tell you now that not bothering to follow up after a networking meeting is killing your personal brand. Networking is vital to growing your business. Simply put, unless you go out and meet people nobody will know you exist. If they don't know you Read More...

Being a caped crusader for your personal brand

No, I don’t actually wear the leotard. Or the boots. I do, however, occasionally wear the cape – I am, indeed, a caped crusader for personal branding. I bang on endlessly at networking events about personal branding being essential to the success of your business, whether you are a micro business, a start-up, an experience entrepreneur – whatever, it matters. I bang on endlessly about it because it’s true, it works, and so many people simply aren’t engaging with it. So why Read More...

Is it you? Well, it might be…..

So here's the thing. It's all about you. When you are in business, you know how important a great brand is – when you start a business, you tend to spend ages thinking about how you want to position your brand – you commission a graphic designer to help you create imagery to promote your business, maybe commission a website, have banners created, flyers, promotional pens etc. Brilliant. You are focussing lots of energy and money on getting Read More...

KAPOW!! The way to your inner superhero……

Ask yourself this question. Are you making the RIGHT impact, for the RIGHT reasons? What do you want people to think of when you network with them, sell to them, consult or help them, or when you come to them looking for business, a job, or whatever it is that you need? What is it you do that makes you, or your work, stand out ? Whatever YOUR stand-out factor is, it becomes part of YOUR personal brand, and that needs to be Read More...

Going from good to great

These are tough times to be in the learning industry.  Budgets are tight, time is precious, and the competition is fierce.  Independent learning providers need to stand out in order to thrive – but many don’t plan for excellence, and struggle to become key learning partners to their clients.  When I started out as a freelance trainer several, well actually more than several (!), years ago, productivity training was my speciality, along with what felt like everyone else in Read More...

Why eLearning is a great option for smaller businesses

I've just recently set up a great offer for small business owners who share membership of 4Networking with me, which gives them access to learning on demand, via the Lightning Training eLearning Academy.  I've chosen to advertise that on the placemats we use at every meeting, and they have just recently been rolled out across the UK wide network. I've been a bit stunned to have a few people contact me to ask me why I've done that.  They've questioned if Read More...

Keeping it real, no – really

This time last week I was at The Networking Retreat run by Stef Thomas. I’d booked my place pretty much as soon as Stef released the dates – I knew I needed to invest some time & energy into my networking – much as I love it, I felt I was in a rut – no new prospects coming in, no clear vision of a way forward that would be beneficial to my business. So, no pressure then Stef – off Read More...

Keeping it real, no – really!

This time last week I was at The Networking Retreat run by Stef Thomas. I'd booked my place pretty much as soon as Stef released the dates - I knew I needed to invest some time & energy into my networking - much as I love it, I felt I was in a rut - no new prospects coming in, no clear vision of a way forward that would be beneficial to my business. So, no pressure then Stef - off Read More...