Category Archives: maximising impact

It’s not OK. It’s really not. Don’t be a twonk.

Let me ask you a question. We are connected to each other and the web 24/7/365 these days.  Social media is an intrinsic part of our lives – we run our business marketing through it, build relationships through it, sell our stuff through it.  We use Messenger, text & sometimes email to communicate anywhere and anytime we want.  We send each other stories and images through it, we stick silly hats and frames on our photos with it.  We are Read More...

Follow the *&%$ up!

I am a very active networker. I run over 10 business networking groups across a region that covers 1293.84 m2 (I know, I googled it – no wonder I’m sleep deprived and car shaped). And I’m here to tell you now that not bothering to follow up after a networking meeting is killing your personal brand. Networking is vital to growing your business. Simply put, unless you go out and meet people nobody will know you exist. If they don't know you Read More...

Being a caped crusader for your personal brand

No, I don’t actually wear the leotard. Or the boots. I do, however, occasionally wear the cape – I am, indeed, a caped crusader for personal branding. I bang on endlessly at networking events about personal branding being essential to the success of your business, whether you are a micro business, a start-up, an experience entrepreneur – whatever, it matters. I bang on endlessly about it because it’s true, it works, and so many people simply aren’t engaging with it. So why Read More...

Is it you? Well, it might be…..

So here's the thing. It's all about you. When you are in business, you know how important a great brand is – when you start a business, you tend to spend ages thinking about how you want to position your brand – you commission a graphic designer to help you create imagery to promote your business, maybe commission a website, have banners created, flyers, promotional pens etc. Brilliant. You are focussing lots of energy and money on getting Read More...

KAPOW!! The way to your inner superhero……

Ask yourself this question. Are you making the RIGHT impact, for the RIGHT reasons? What do you want people to think of when you network with them, sell to them, consult or help them, or when you come to them looking for business, a job, or whatever it is that you need? What is it you do that makes you, or your work, stand out ? Whatever YOUR stand-out factor is, it becomes part of YOUR personal brand, and that needs to be Read More...