Category Archives: development

Follow the *&%$ up!

I am a very active networker. I run over 10 business networking groups across a region that covers 1293.84 m2 (I know, I googled it – no wonder I’m sleep deprived and car shaped). And I’m here to tell you now that not bothering to follow up after a networking meeting is killing your personal brand. Networking is vital to growing your business. Simply put, unless you go out and meet people nobody will know you exist. If they don't know you Read More...

Being a caped crusader for your personal brand

No, I don’t actually wear the leotard. Or the boots. I do, however, occasionally wear the cape – I am, indeed, a caped crusader for personal branding. I bang on endlessly at networking events about personal branding being essential to the success of your business, whether you are a micro business, a start-up, an experience entrepreneur – whatever, it matters. I bang on endlessly about it because it’s true, it works, and so many people simply aren’t engaging with it. So why Read More...

Is it you? Well, it might be…..

So here's the thing. It's all about you. When you are in business, you know how important a great brand is – when you start a business, you tend to spend ages thinking about how you want to position your brand – you commission a graphic designer to help you create imagery to promote your business, maybe commission a website, have banners created, flyers, promotional pens etc. Brilliant. You are focussing lots of energy and money on getting Read More...

KAPOW!! The way to your inner superhero……

Ask yourself this question. Are you making the RIGHT impact, for the RIGHT reasons? What do you want people to think of when you network with them, sell to them, consult or help them, or when you come to them looking for business, a job, or whatever it is that you need? What is it you do that makes you, or your work, stand out ? Whatever YOUR stand-out factor is, it becomes part of YOUR personal brand, and that needs to be Read More...

Going from good to great

These are tough times to be in the learning industry.  Budgets are tight, time is precious, and the competition is fierce.  Independent learning providers need to stand out in order to thrive – but many don’t plan for excellence, and struggle to become key learning partners to their clients.  When I started out as a freelance trainer several, well actually more than several (!), years ago, productivity training was my speciality, along with what felt like everyone else in Read More...

Are you afraid of spiders?

Learning needs analysis – why bother? If you are looking to really give your clients a good return on their learning investment, you need to be sure that you are giving them what they need, as opposed to what they think they need. Perceived and actual skills are often very, very different.  The classic example is the daily Excel user who carries out a few tasks every day, but never creates a calculation or a formula.  To put this user directly Read More...

5 questions you should ask in response to each new learning request

I am always staggered at the number of new client requests I take each week where there is very little, if any, information forthcoming about what the learning is for. Your learning provider is there to help - to make sure that they provide the best solution, not just taking a standard course off the shelf as an order filler (if this is what your learning provider does, then you know what you need to do....). So - here are the Read More...
Conceptual classroom series

Waving your wand about – it’s not all Quidditch you know…

Trainers are asked to be the wearers of many hats when they are asked to deliver learning - they need to be an excellent presenter, a great facilitator, superb communicator, time manager &, of course, a subject matter expert. They are also, often, asked to be magicians. Any learning programme is designed to be delivered over a particular timescale - this is carefully thought out and mapped to ensure that the content is delivered in a logical process, with sufficient time Read More...