Author Archives: Sheena Whyatt

Follow the *&%$ up!

I am a very active networker. I run over 10 business networking groups across a region that covers 1293.84 m2 (I know, I googled it – no wonder I’m sleep deprived and car shaped). And I’m here to tell you now that not bothering to follow up after a networking meeting is killing your personal brand. Networking is vital to growing your business. Simply put, unless you go out and meet people nobody will know you exist. If they don't know you Read More...

Being a caped crusader for your personal brand

No, I don’t actually wear the leotard. Or the boots. I do, however, occasionally wear the cape – I am, indeed, a caped crusader for personal branding. I bang on endlessly at networking events about personal branding being essential to the success of your business, whether you are a micro business, a start-up, an experience entrepreneur – whatever, it matters. I bang on endlessly about it because it’s true, it works, and so many people simply aren’t engaging with it. So why Read More...

Is it you? Well, it might be…..

So here's the thing. It's all about you. When you are in business, you know how important a great brand is – when you start a business, you tend to spend ages thinking about how you want to position your brand – you commission a graphic designer to help you create imagery to promote your business, maybe commission a website, have banners created, flyers, promotional pens etc. Brilliant. You are focussing lots of energy and money on getting Read More...

KAPOW!! The way to your inner superhero……

Ask yourself this question. Are you making the RIGHT impact, for the RIGHT reasons? What do you want people to think of when you network with them, sell to them, consult or help them, or when you come to them looking for business, a job, or whatever it is that you need? What is it you do that makes you, or your work, stand out ? Whatever YOUR stand-out factor is, it becomes part of YOUR personal brand, and that needs to be Read More...

Time to tackle your Inbox!

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Going from good to great

These are tough times to be in the learning industry.  Budgets are tight, time is precious, and the competition is fierce.  Independent learning providers need to stand out in order to thrive – but many don’t plan for excellence, and struggle to become key learning partners to their clients.  When I started out as a freelance trainer several, well actually more than several (!), years ago, productivity training was my speciality, along with what felt like everyone else in Read More...

Would you let the lollipop lady fix your car?

I am annoyed.  It’s official.  Let me try and explain why. In my day to day existence as an accredited learning provider, I come across the following statements/opinions from freelance training newbies on a frequent basis: I am a social media expert/twitter guru/linked in (insert any other application name here) demi god No, I am not qualified, but it doesn’t matter Anyone can deliver training..... I’m going to post up some ‘training’ on my website - please share it for me I Read More...

Knowing when to stop – why learning is hard work

There is often a disconnect between the L&D contact that you work with as a learning provider and the delegates that you provide learning to.  This is not neccessarily a bad thing, but it can lead to some misunderstandings that can cause problems in the classroom. Delegate expectations are also part of the mix that as a learning provider you need to try and manage. Quite often, the timings of a course, particularly if it is a productivity course like Excel Read More...