Author Archives: Sheena Whyatt

Getting Stuff Done

For pity’s sake – stop faffing about!. Your business relies on you getting a grip and making sure you are managing your time appropriately – so why aren’t you doing it?! I get asked ‘how I manage’ to run a successful international training consultancy, the KAPOW! Personal Branding Programme, a hobby craft business and a home/husband/domestic life ALL THE TIME. I manage. How do I do that?  Well, I talk about this a lot more during Getting Stuff Done, which is my time Read More...

You’re not collaborating!

I've seen a lot of posts on social media recently talking about collaboration.  These posts talk about recommending businesses to others, sharing contact details, you know - that kind of thing. I hate to break it to you, but that's not collaborating.  It's referring. Collaboration can be defined as: Teamwork A Partnership An Alliance A Relationship These are all things that make collaboration work. But do you know the one thing that glues it all together? Trust. Because collaboration isn’t about referrals.  If you want a medal for referring Read More...

Why your personal brand really isn’t working….

Through the KAPOW! personal branding programme, I help all kinds of folks get to grips with their personal brand - small business owners, career change employees, start up businesses, micro businesses and corporate employees.  I work with them to help them do what they do better. But here's the thing. They then actually have to do it. I'm not there to hold their hand 24/7/365, mop their fevered brow or remove the responsibility from them of building their personal brand. And often, they Read More...

It’s not OK. It’s really not. Don’t be a twonk.

Let me ask you a question. We are connected to each other and the web 24/7/365 these days.  Social media is an intrinsic part of our lives – we run our business marketing through it, build relationships through it, sell our stuff through it.  We use Messenger, text & sometimes email to communicate anywhere and anytime we want.  We send each other stories and images through it, we stick silly hats and frames on our photos with it.  We are Read More...

Follow the *&%$ up!

I am a very active networker. I run over 10 business networking groups across a region that covers 1293.84 m2 (I know, I googled it – no wonder I’m sleep deprived and car shaped). And I’m here to tell you now that not bothering to follow up after a networking meeting is killing your personal brand. Networking is vital to growing your business. Simply put, unless you go out and meet people nobody will know you exist. If they don't know you Read More...

Being a caped crusader for your personal brand

No, I don’t actually wear the leotard. Or the boots. I do, however, occasionally wear the cape – I am, indeed, a caped crusader for personal branding. I bang on endlessly at networking events about personal branding being essential to the success of your business, whether you are a micro business, a start-up, an experience entrepreneur – whatever, it matters. I bang on endlessly about it because it’s true, it works, and so many people simply aren’t engaging with it. So why Read More...

Is it you? Well, it might be…..

So here's the thing. It's all about you. When you are in business, you know how important a great brand is – when you start a business, you tend to spend ages thinking about how you want to position your brand – you commission a graphic designer to help you create imagery to promote your business, maybe commission a website, have banners created, flyers, promotional pens etc. Brilliant. You are focussing lots of energy and money on getting Read More...

KAPOW!! The way to your inner superhero……

Ask yourself this question. Are you making the RIGHT impact, for the RIGHT reasons? What do you want people to think of when you network with them, sell to them, consult or help them, or when you come to them looking for business, a job, or whatever it is that you need? What is it you do that makes you, or your work, stand out ? Whatever YOUR stand-out factor is, it becomes part of YOUR personal brand, and that needs to be Read More...